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 EMS, FIRE RESCUE, DISASTER MANAGEMENT INFORMATION SINCE 1998 
 
July 2002
Recruitment: Proven Best Practices Part II
 

Last month, we provided recruitment tips about how to develop your initial advertising campaign and how you can exploit the unique advantages of your organization. Now, how do you put that campaign into action?

DELIVER WHAT YOU PROMISE

The key to successful recruitment and retention campaigns is for organizations to only make promises that they can and will follow through on. John Maher, a senior account manager with Recourse Communications, Inc., said: “One of the biggest problems…



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Best Practices in Emergency Services is the one professional leadership newsletter you will read when all the other publications pile up. Reporting on best practices both in and out of emergency services, this publication boldly gives you the information, analysis and critiques you need.

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